PayNews: Introducing Our New Brand

PayNorthwest dreams big. Our growth curve is steep and climbing. And we felt that our identity needed to keep up with our aspirations, our culture, and the experience we want our customers to have when they interact with us. We want what we aspire to on the inside to be readily seen on the outside. Our new logo speaks to our ambition to be the best payroll and human capital management (HCM) software and service provider on the market and our belief that employers deserve a partner who can help them run their business better.

We hope you see in our new look something that is elegantly simple in style and confident in structure. The icon represents what it means to be the central address for a connected workforce. There is a natural cadence, energy, and symmetry to the way we make that happen, and when all the parts come together, the complex becomes harmonious, maybe even beautiful.

Our brand, in the end, is our promise to you. Our hope is that through this renewed brand articulation, we communicate that to which we most aspire to on your behalf – to be the partner that you deserve, to be agile, high-achieving, collaborative, reliable, and strategic. We are committed to bringing this to life, both in what you see, and in what you experience from us on a daily basis.