I did not set out to have a remote workforce.
Pre-2020, we were an in-office company with just a handful of remote employees spread across the country for a variety of reasons. Like most people, March of 2020 came with a six-week plan. We would move home, get the virus contained, and return to normal.
Six weeks became six months. Six months became a year. And year-end made it very clear we were not going back anytime soon.
Meanwhile, something interesting happened.
Our team adapted.
Some moved.
Some reimagined their days.
And the idea of asking people to spend two hours a day in the car (the average Seattle metro commute) started to feel less like leadership and more like habit.
After a lot of conversation and a few anonymous surveys, we made the call. We would transition to a fully remote environment. That decision, made in early 2021, still comes up in conversations with other business owners today. Usually in the form of questions like:
“How do you make that work?”
“How do you train people without that osmosis learning you get in an office?”
Or statements like:
“We tried that. It did not work for us.”
“No way. I could never…” (insert a long list of things here)
Here is the thing.
Can remote work work? Absolutely.
Is it the only way? Absolutely not.
If you know remote work will not work for you and your team, you can stop reading now. No hard feelings.
But if you are in the I want it to work, I just cannot figure out how camp, this one is for you.
This is our blueprint.
Set Clear Ground Rules
Remote work does not eliminate the need for structure. It actually increases it. Here are a few of our non-negotiables:
A less common, but more serious, issue is a second job. It happens. It has happened to us. Performance, availability, and schedule conflicts tell a story. When something feels off, we address it directly.
These rules are not complicated. The difference is that we actually uphold them.
Most remote work failures are not employee failures. They are leadership failures. Leading remotely is not harder than leading in person. It is just different.
Here is what we focus on:
Remote leadership is still leadership. It just leaves less room for assumptions.
A new remote employee without a plan will float. And floating feels a lot like failing.
Here is what we do:
Done well, remote onboarding builds confidence faster, not slower.
Remote does not mean never together.
Once a year, we bring everyone together for a highly curated in-person experience. Themes. Sessions. Connection. Development. Fun with intention.
We just wrapped our 2025 event in Nashville, and it deserves its own post. When you only get a few days together, they need to count.
Remote work is not a magic fix.
It is also not a doom sentence. It is a choice.
If you choose it, choose it fully. Set clear expectations. Retrain your leaders. Invest in onboarding. Design in-person moments that actually matter.
Your team is already telling you what is working and what is not. The real question is whether you are willing to listen and adjust.
What is one change you are willing to make so remote work truly works for your team?
Gratefully,